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Résultats pour "Routledge Studies in the History of Marketing"
-
Pioneering African-American Women in the Advertising Business
Judy Foster Davis
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contribut... Savoir plus
76,45 €Livraison 2 à 3 semaines76,45 €Livraison 2 à 3 semaines -
Foundations of Marketing Thought
D G Brian Jones, Mark Tadajewski
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emergi... Savoir plus
259,45 €Livraison 2 à 3 semaines259,45 €Livraison 2 à 3 semaines -
On The Origins of Self-Service
Franck Cochoy
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via dep... Savoir plus
80,95 €Livraison 2 à 3 semaines80,95 €Livraison 2 à 3 semaines -
Digital Dawn in Adland
Robert Crawford
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the adv... Savoir plus
259,45 €Livraison 2 à 3 semaines259,45 €Livraison 2 à 3 semaines -
On The Origins of Self-Service
Franck Cochoy
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via dep... Savoir plus
320,95 €Livraison 2 à 3 semaines320,95 €Livraison 2 à 3 semaines -
A History of American Consumption
Terrence Witkowski
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the... Savoir plus
54,45 €Livraison 1 à 2 semaines54,45 €Livraison 1 à 2 semaines -
Managing the Marketplace
Matthew Bailey
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In th... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
The Foundations of Marketing Practice
Ronald Fullerton
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards dev... Savoir plus
80,95 €Livraison 2 à 3 semaines80,95 €Livraison 2 à 3 semaines -
Foundations of Marketing Thought
D G Brian Jones, Mark Tadajewski
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20 th century emerg... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Pioneering African-American Women in the Advertising Business
Judy Davis
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industr... Savoir plus
320,95 €Livraison 2 à 3 semaines320,95 €Livraison 2 à 3 semaines -
Digital Dawn in Adland
Robert Crawford
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the adv... Savoir plus
74,95 €Livraison 2 à 3 semaines74,95 €Livraison 2 à 3 semaines -
The Foundations of Marketing Practice
Ronald Fullerton
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards dev... Savoir plus
320,95 €Livraison 2 à 3 semaines320,95 €Livraison 2 à 3 semaines -
A History of American Consumption
Terrence Witkowski
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the... Savoir plus
259,45 €Livraison 2 à 3 semaines259,45 €Livraison 2 à 3 semaines
13 sur 13 résultat(s) affiché(s)