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As more developed the modern society, the more importance are given to higher education. Thus, it becomes crucial to understand how the higher educati...Savoir plus
Today, the major problem faced in the herb coffee industry is the ease of market entry which is characterized by many new players frequently entering ...Savoir plus
This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quan...Savoir plus
The general purpose of this study is to determine and identify the determinants of internationalization of family businesses in Malaysia. The specific...Savoir plus
The main objective of this study is to look into the awareness as well as the mental, emotional and physical preparedness of the non-academic staff in...Savoir plus
The purpose of this research is to measure the level of students' satisfaction in University Tun Abdul Razak (UNITAR), Malaysia. The survey questionna...Savoir plus
As entrepreneurship has been considered as a major factor for socioeconomic growth and development, and then, students are five times more capable to ...Savoir plus
In the era of global competition, role of managers who are sent abroad for temporary assignment has become increasingly important especially for multi...Savoir plus
International business comprises a large and growing portion of the world s total business, usually in term of to collectively describe all commercial...Savoir plus
Food and beverages industry is one of the fastest growing industries in the emerging economy such as Malaysia. This book is trying to understand how t...Savoir plus
International business comprises a large and growing portion of the world s total business, usually in term of to collectively describe all commercial...Savoir plus
International business comprises a large and growing portion of the world s total business, usually in term of to collectively describe all commercial...Savoir plus
International business comprises a large and growing portion of the world s total business, usually in term of to collectively describe all commercial...Savoir plus
This book will provide an understanding of Customer Relationship Management (CRM), how it can improve the satisfaction among customers through online ...Savoir plus
This book describes the international entry modes by two companies in the retail type of businesses. This book is one of the many series in the subjec...Savoir plus
Health-care industry as one of the fastest growing industry in Malaysia has to cope with the pressure of demographic changes, aging population, emerge...Savoir plus
This study attempts to examine the relationship between service quality and students satisfaction and determining the competitive advantage dimensions...Savoir plus
The purpose of this book is to analyze on the internationalization of new venture decision taken by the born global firms in Malaysia. The companies b...Savoir plus