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How to Research Trends (Revised Edition)
Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
Livre broché | Anglais
29,99 €
+ 59 points
Description
Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyse trend spots, and apply insights to kickstart innovation. This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings. - Interviews with professionals that provide insights on how to implement trends. - Various activities and tools to be used individually or in a team. - A dedicated chapter on how to set up your own trend practice within your organization.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 200
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9789063696825
- Date de parution :
- 07-05-24
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 178 mm x 229 mm
- Poids :
- 517 g
