Plus grand que le ciel

Virginie Grimaldi

Description

Introduction

The Importance of Email Lists in Today's Digital Landscape

You've probably heard the term "Money is on the list." But, if you're like me, you undoubtedly wondered, "Which list? The shopping list? What's on my to-do list?

They must have meant that enigmatic list I've been looking for for years—where all my missing socks go!" Okay, maybe not that last one, but trust me when I say this isn't about a vast sock conspiracy.

Jokes aside, that 'golden' list is none other than the email list, an institution in our digital age that has the potential to build or ruin organizations. No, we're not referring to the mountain of unread newsletters and promotional offers that have turned your inbox into a digital maze (we've all been there). We're discussing curating, engaging with, and nurturing email lists to become the foundation of great marketing initiatives.

So, why email lists, you may wonder? Why does something as' old' as email marketing still reign supreme in this day and age of social media, influencers, and kitten videos? Simply put, while social media platforms come and go (remember MySpace? No? Email is consistent, direct, and personal (ask your older sibling).

Remember that an email list is like having a pleasant fireside discussion with your audience. Still, social media is like yelling across a busy bar, hoping someone hears you over the blaring music and the dude attempting to impress his date with his encyclopedic knowledge of craft brews.

Let's look at some numbers for skeptical people in the room (or on the TV). The average return on investment (ROI) for email marketing is around $42. That's like inserting a dollar into a magical vending machine and receiving a full lunch! People who buy things via email spend 138% more than those who do not receive email offers. It's not only about sending emails; it's also about developing connections and trust.

But let's be honest. Creating an email list is a walk in the park if the park is full of confused signposts, thunder storms, and possibly an aggressive squirrel. It combines creativity and data-driven decision-making, both an art and a science. And you're pretty close to the mark if you're visualizing a painter in a lab coat right now.

Throughout "The Email List Blueprint," we'll walk you through the confusing world of email marketing. And understand why every subscriber is valuable (yes, even Gary from accounting, who only joined up because you promised him a free donut) and the fine art of producing letters that make readers jump for joy rather than hitting the dreaded 'unsubscribe' button.

Before we begin this exciting journey, remember that every brand, every message, and every audience is unique. While we provide you with a framework, remember to adjust these recommendations to your specific audience and objectives. After all, one person's sense of humor may be another reason to delete (believe us, we've been there).

So buckle up, make sure your tray table is fully upright, and prepare for a wild ride into the world of email marketing. And if you're still wondering about those missing socks, we can solve that mystery in a future book.

Until then, get to work on capturing leads like a pro!

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