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Purple Goldfish Workbook
10 Ways to Attract Raving Customers
Evan Carroll, Stan Phelps
Livre broché | Anglais
44,45 €
+ 88 points
Description
Are you looking to stand out from your competition?
Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?
This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth.
The workbook is broken up into three main parts:
Part 1 - (The Why) Introduction - the case for focusing on customer experience.
Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.
Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 74
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781732665286
- Date de parution :
- 19-11-19
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 216 mm x 280 mm
- Poids :
- 195 g
